Concept: Construction
 
Brief:
This group project required selecting a meaningful existing local or international brand and integrating its image seamlessly into the interior space of a retail store within the Gateway Theatre of Shopping.  The store, encompassing approximately 300 sqm is intended to be the flagship store around which all future stores will be modelled. The goal was to prioritise the creation of a unique user experience rather than a mere product showcase.
 
Key considerations included maximising the height of the store, utilising the store front for impactful signage and window displays and incorporating elements such as a point-of-sale area, visual branding, merchandising, a storeroom and a staff kitchenette.